GELUMPAI.ID – Global omnichannel agency, Assembly, has launched a refreshed brand identity to reinforce the agency's worldwide scale and dynamic, collaborative nature, while signaling the next era of growth.
The new identity, designed by creative media consultancy and fellow Stagwell agency, GALE, will be represented globally across the more than 30 markets Assembly serves, uniting our 1,500+ talent network under a focused vision.
The brand refresh comes shortly after the combination of ForwardPMX and Assembly in September 2021, a move that cemented the group's position as the flagship media asset within Stagwell's global portfolio.
Since the combination, the agency has strengthened our integrated full-service media offering, while expanding into more comprehensive business, data, and technology consulting services, including the continued buildout of our proprietary technology and data solutions platform, STAGE.
All of this has culminated in the agency taking on more scaled, global AOR engagements for leading brands.
“We've looked inward to find change and fuel growth within our own business, and in evolving the brand, we're moving confidently into a space where our Assembly of data, talent, and tech can deliver a leading set of solutions for the best brands in the world,” said James Townsend, Global CEO of Assembly and Global CEO of Stagwell Media Network.
The visual identity plays intentionally with bold, bright colors to humanize and create a sense of accessibility, while also exploring an expanded palette and photography style that reflects the rich diversity of the talent within Assembly and the consumers our clients serve.